Where's the Beef CAMPus?

Well, in Mallorca, of course!
This weblog covers most of the topics of my "Where's the Beef" course - mainly a one-day course. More than 200 professionals have participated in one of these courses over the last 18 months. Here's the announcement of a new version: a week-long training camp:Click here to read more

Commercialisation CAMPus Workshops: 5 days of practical work in Mallorca in March and April 2006

“Where's the Beef” – the course and methodology on Evaluation of Commercial Potential in Inventions and Innovation projects - has been offered to many groups over the latest five-six years. The format is a one-day course covering cases, background theory and methodology, but little time for real exercises and discussion.

Based on feedback, I have developed the concept of Beef CAMPus, a whole week concerned with building your own clear-cut action plans about how to commercialise a portfolio of concrete cases. How to build the business case of your own Technology Opportunities, and, as usual, a lot of learning.

Beef CAMPus will be offered on the island of Mallorca, which, apart from its natural beauty and friendliness, is easy and cheap to reach from almost anywhere in Europe. Together with local partners we offer the best training facilities.

The course is developed and managed together with Jacob Bar, the creator of the JBEngine.

NEW: Since Spring 2007 we have re-designed the format - have a look at our new BeefCAMPus website

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